Hello Fresh X Felix Project

Corporate Number Cakes and Cupcakes — HelloFresh UK

Large-format celebration pieces with brand-true colour styling, delivered across multiple UK offices.

Corporate Number Cakes and Cupcakes

Occasion

Corporate Milestone Celebrations

Cake

Six 14″ number cakes (“1” and “0” formats)

Location

Derby, Oxfordshire, Warwickshire HQs

Client

HelloFresh

Delivery

Multi-site logistics with timed arrivals before 12pm

The Brief

HelloFresh required coordinated milestone cakes to mark a major partnership with The Felix Project, celebrated simultaneously across three separate HQs. The brief called for impactful number cakes in a brand-true palette — matched to both HelloFresh's own colours and The Felix Project's branding — supported by cupcakes that reflected genuine variety and inclusivity.

Our Creation

Mooies crafted six 14" number cakes in "1" and "0" formats, finished in vanilla sponge with vanilla buttercream and decorated in HelloFresh's signature green and white theme. To accompany them, three identical assortments of 48 cupcakes were prepared per site — a mix of chocolate and vanilla, including 12 vegan and 12 eggless cupcakes finished with eggless Swiss meringue buttercream, ensuring every dietary need was met without compromise on style.

Delivery & Set-Up

Six 14" cakes and 144 cupcakes, baked, decorated, and driven to three separate UK locations — Derby, Oxfordshire, and Warwickshire — all needing to land before 12pm on the same morning. It meant a single continuous 24-hour push: baking, decorating, and driving back to back with no real break, to get every site its identical set of cakes and cupcakes on time and in perfect condition.

Why It Matters

This was a genuine multi-site corporate commission, run through HelloFresh's own procurement process from PO number to invoice, for a partnership worth celebrating properly across three separate teams at once. Pulling it off meant a 24-hour push with no real break — baking, decorating, and driving to three counties back to back — and still delivering brand-precise, dietary-inclusive cakes to every site on time. It's proof of exactly the kind of scale and reliability a larger, ongoing corporate account would demand.